Video: What Happens When You Give a Bro Some Rosé?

Rosé’s resurgence in the US is arguably the most impressive comeback in the wine and spirits industry as of late. In 2013, American rosé sales soared a staggering 40%, succeeded by another 25% growth the year after. And while we’re still second to France, the US consumes 12% of “summer water.”

Believe it or not, men now account for 45% of all US wine consumption. And guys are finally acknowledging what women have known for years: rosé is delicious and sophisticated. Mary McAuley, founder of Ripe Life Wines and producer of the Clambake Limited Edition Rosé, set out to debunk the hard-quitting manly taboo that rosé is reserved for the fairer sex. So, we asked some guys to give the wine a whirl, and the result? We call it: The Brosé Effect.

Check out the rosé we used in the video (it’s delicious)!

Steph is a native New Yorker with a love of culture, creativity, and communications. She's a foodie, nutrition junkie, yogi, wine-lover, bookworm, world traveler, style-addict, and people person. She also runs her event planning company, Orchard + Broome.